In mid-2019, I recognized the need for Design Ops within our 80-person Experience Design team and successfully pitched the concept to the business. I transitioned from my role as Design Principal for Investments to Head of Design Ops later that year. I prioritized and implemented processes to streamline work and remove barriers, enhancing team productivity. By early 2020, following a company restructure, I established and expanded the Insight & Design Ops team from 2 to 8 members.

I developed strategic work streams, introduced a Design Language Community of Practice, and undertook key projects such as a UX apprenticeship scheme and capability mapping. Continuous improvements and data-first reporting were integral to our strategy by early 2021, fostering consistent processes and design thinking methodologies across the team.

The International Sales Platform enables the BBC sales teams to sell licensable content to TV channels and media giants around the world.

My role was to manage a team of designers to design everything from user flows to micro interaction to create a platform for the BBC sales team to sell content to the likes of Amazon and Netflix.

I created roadmaps, proposals for funding bids, managed stakeholders and art directed the UI - ensuring it aligned with the BBC Global Experience Language.

https://sales.bbcstudios.com/

I worked on BBC account (formally known as BBC ID) as UX Lead, running the day-to-day and strategic work flow - from ideation to production.

I led the UX/UI work while building a strong working relationship with the engineering teams and other UX teams across the BBC. As part of this project I ran multiple user research projects, app/product integration workshops, engaged stakeholders, helped form the language and managed a team of talented UX designers.

Click 'Sign in' on any BBC product to see the live project.

At the end of 2015 I worked on The Times and Sunday Times international news app for mobile and tablet. My role was to design the UI, oversee the UX and design an effective workflow for the weekly edition of the news for international audiences.

Please read updated case study on this project here.

From 2013-2015 I worked as Digital Design Lead on the design and build of Southbank Centre's website. We brought together a brand new in-house agile scrum team to create a modular site from scratch which can move and flex as and when organisational change happens.

My role on the project first and foremost was Design Lead - I oversaw visual design, UX, interaction and IA. Working closely with our development team I brought together users needs with technical possibilities. I was also Scrum Master for part of the project.

Our approach was iterative, building a foundation which can be built on and improved, releasing iterations as we go. The first iteration went live for one of Southbank Centre's Festivals – WOW - Women of the World. We then used the same foundation for the Web We Want festival using the same code base and styles but adding additional components. Putting these sites live enabled us to get real analytics and user behaviour - we learned what works, and what didn't.

Alongside the design and build of the new Southbank Centre website, we created a set of patterns and styles to guide the visual output of digital products across the organisation. We built it on the back of the new website to allow for interoperable code which interlaced with front end.

•

A Southbank Centre project

WOW – Women of the World is a festival of talks, debates, music film and comedy celebrating women. My brief was to design, in very short turn around - a microsite to showcase and communicate the mass of events taking place.

•

A Southbank Centre project

I designed and directed the print campaign for the Yoko Ono's Meltdown festival at Southbank Centre. The graphics of which had to fit in line with the Southbank Centre's Festival of Neighbourhood (Summer 2013).

•

A Southbank Centre project

I designed a set of neon signs for Southbank Centre to identify particular areas of the site. Originally these were designed for the Winter Festival in 2012 but were made into a permanent feature. 

•

A Southbank Centre project

Southbank Centre’s 2013/14 classical-music season hosts exciting concert programmes from four Resident Orchestras and world-class musicians (Shell Classic International, International Chamber Music Season, International Piano Series). 

The design of the classical programme had been the same for the previous 5 years, and I was briefed to redesign the look and feel of the whole programme for the 2013–14 season. This included designing a new graphic identity and commissioning and art directing new photographers to help promote the contemporary nature and bring a new audience to the classical programme. 

•

Southbank Centre projects

Whilst working at Southbank Centre I took on many projects for the Hayward Gallery. Including the campaign graphics for these two exhibitions Art of Change and The Alternative Guide to the Universe. I designed and directed everything from the posters and outside signage to the leaflets and exhibition guides. 

•

A Southbank Centre project

For the Imagine Festival 2013 campaign, the design brief centred on the idea of communicating directly to children. 

The idea of the festival itself is that the children take over, become involved in programming events, help build parts of the festival, work at the festival as helpers and feel involved in the making of the festival itself.

I rolled out this concept out across the entire ad campaign. I wrote a design strategy, which would allow children to visually ‘takeover’ the campaign, as well as influencing the look and feel of the onsite graphics around the Southbank Centre during the festival itself. 

We decided to create a team of alter ego’s or avatars, which could be representative of children’s naughty/silly/funny side. Commissioning Jon Burgerman to create a series of characters from a set of forty drawings created by a group of children from local schools. 

The illustrations were used throughout the campaign and we had large scale window vinyls placed around the site for the children to find. I designed and planned the graphics and placement of illustration throughout the campaign working on output including print and digital advertising, programmes, onsite graphics, exhibition piece, promotional items and t-shirts.  

•

A Southbank Centre project

In the winter of 2012, Southbank Centre was transformed into a festive landscape with a twist for Southbank Centre’s Winter Festival. I designed and art directed the look and feel of the campaign graphics, designing a series of neon signs for onsite usage and directing the colour scheme for the lighting of the festival which was implemented across the whole Southbank Centre site. 

The largest neon sign was a bespoke design and featured on site in front of the Royal Festival Hall to entice and intrigue visitors, we photographed it initially to use on the campaign graphics to advertise the festival, it appeared on posters, leaflets, event programmes etc. 

I also designed outdoor vinyls which adorned the windows of the Queen Elizabeth Hall, Royal Festival Hall and Hayward Gallery.

•

Southbank Centre projects

Whilst working in the design team at Southbank Centre, I worked on many different projects including photoshoot direction, campaign graphics for various shows and festivals and editorial design. 

Here are a few highlights from smaller projects I worked on.

•

I worked with West London Living to build and develop a stylish brand and website from scratch which would appeal to an affluent audience the Notting Hill area in London.

I worked with the client to develop a sophisticated cms, archive system, newsletter, embedded social networking and RSS feeds.

See westlondonliving.co.uk to see the site in full. It is now 3 years old but still functioning with little input from our team.

•

LightTAG was a touring exhibition which launched at the BFI Southbank in February 2011 curated by artist Tine Bech.

I designed the logo, exhibition brochure, exhibition boards and invitations to the event.

Read more about the LightTAG project here.

•

I worked with D&AD on the awards annual as a freelancer for 4 consecutive years working alongside art directors such as Peter Saville, Jeremy Leslie, Fabrica and Neville Brody. I also worked on many other projects for D&AD such as exhibition graphics, award ceremony graphics and signage, leaflets and other printed materials. 

•

I worked at Time Out for 2 years from 2005 – 2007. I was Senior Designer and worked in the guides and magazines department. My role included design, photoshoot direction, managing junior designers and commissioning illustrators. 

Here are some project highlights.