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A Southbank Centre project

For the Imagine Festival 2013 campaign, the design brief centred on the idea of communicating directly to children. 

The idea of the festival itself is that the children take over, become involved in programming events, help build parts of the festival, work at the festival as helpers and feel involved in the making of the festival itself.

I rolled out this concept out across the entire ad campaign. I wrote a design strategy, which would allow children to visually ‘takeover’ the campaign, as well as influencing the look and feel of the onsite graphics around the Southbank Centre during the festival itself. 

We decided to create a team of alter ego’s or avatars, which could be representative of children’s naughty/silly/funny side. Commissioning Jon Burgerman to create a series of characters from a set of forty drawings created by a group of children from local schools. 

The illustrations were used throughout the campaign and we had large scale window vinyls placed around the site for the children to find. I designed and planned the graphics and placement of illustration throughout the campaign working on output including print and digital advertising, programmes, onsite graphics, exhibition piece, promotional items and t-shirts.