Please read updated case study on this project here.

From 2013-2015 I worked as Digital Design Lead on the design and build of Southbank Centre's website. We brought together a brand new in-house agile scrum team to create a modular site from scratch which can move and flex as and when organisational change happens.

My role on the project first and foremost was Design Lead - I oversaw visual design, UX, interaction and IA. Working closely with our development team I brought together users needs with technical possibilities. I was also Scrum Master for part of the project.

Our approach was iterative, building a foundation which can be built on and improved, releasing iterations as we go. The first iteration went live for one of Southbank Centre's Festivals – WOW - Women of the World. We then used the same foundation for the Web We Want festival using the same code base and styles but adding additional components. Putting these sites live enabled us to get real analytics and user behaviour - we learned what works, and what didn't.