The design of the new WOW site is noticeably cleaner/minimal than our current/old site. We have kept it stripped back to retain focus on the art and events. We are also in the process of creating new digital guidelines which bring the content to the fore with the graphics taking a step back. We hope this will give our users a better experience and allow us to communicate multiple messaging across a consistent platform.
We know there are issues and lot of tightening up to be done from a design point of view. I have been creating a design backlog of improvements we are looking to implement. We will be pulling the typography back even more, going through the responsive rigorously, looking at how we use the grid and many many other things.
For us getting the design out there at this stage and it not being pixel perfect has been a slight mind set change, but we think for the better. To have something to be able to reflect on which is live and being used is, for us much more valuable than presenting flat designs and talking about it in house without real live feedback. We will of course be iterating as we go, change as we need – but we hope this will create a more useful and engaging experience for both our users and the organisation.
If you are a designer and have worked like this or are about to let us know how you get on.